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Deden Fathurrahman

Full professional profile

Translating perspectives into meaning.

A cross-disciplinary design practitioner, educator, and entrepreneur working across visual design and branding, creative leadership, and international collaboration.

Download résumé
dedenfathurrahman@gmail.comLinkedIn / fathurisiIndonesia · working globally
01 / Experience

Professional experience

Founder & Design Director

AFTRLYFE.CO
Founded a remote-first design company during the pandemic, managing branding and UI/UX projects with remote teams and clients across multiple countries. Focused on adaptable visual and website experiences through cross-cultural collaboration and fully remote creative workflows.

Part-time Design Lecturer

Cakrawala University · Raffles College · Paramadina University
Lecturing in visual and human-centred design subjects including UI/UX, branding, design thinking, animation, and multimedia.

Art Director

Design Pickle
Led distributed creative teams across Asia and Latin America, ensuring brand consistency for US-based organisations through collaborative workflows, best-practice guides, and creative feedback.

Creative Director

Minaret Studios
Led the creative planning and delivery of creative initiatives and public events, developing proposals, presentation materials, budgets, and production plans while coordinating with finance, production teams, and external partners.

User Researcher for Google HQ

Studio intO
Conducted local user research for potential new AI features in collaboration with Google HQ researchers, applying user interviews and card sorting to gather contextual insights and support product development.

Research Assistant

Design Factory Global Network
Facilitated collaboration across 30+ universities, companies, and innovation hubs worldwide through collaborative programmes, workshops, and digital platforms supporting cross-disciplinary innovation.

Founder & Design Director

Fathurisi
Collaborated with dozens of clients and startups across technology, education, tourism, property, automotive, and consumer sectors, developing work from brand identity systems to production-ready visual assets.

Co-founder & Creative Director

Graphlyft
Co-founded a design venture with a US-based partner, focusing on contextual visual approaches and creative direction for Muslim audiences and brands.
02 / Education

Education

M.A. International Design Business Management

Aalto University · 2018–2020
Built the ability to lead human-centred design projects across multidisciplinary teams using diverse research and collaborative innovation methods.

B.E. Visual Communication Design

Sepuluh Nopember Institute of Technology · 2009–2014
Developed strong foundations in visual design, illustration, animation, and storytelling, and graduated with the highest GPA in the major.
03 / Leadership

Leadership & professional engagement

Director of Professional Standards · AIDIA2026–present
Program Lead · Creative Zone, Paramadina University2024–present
Super Mentor · Dealls! Indonesia2024–present
Indonesian Art & Culture Delegate · Jenesys 2.0, Japan2013
04 / Practice

Tools & methods

Creative tools

IllustratorFigmaPhotoshopInDesignXDPremiere ProMiro

Research & collaboration

User interviewsDesign sprintsCollaborative workshopsJourney mappingAffinity mappingEthnographic researchObservationSurveys
05 / Recognition

Selected talks & recognition

Speaker · TEDxITS: Design that Awakens the WorldTalk
Speaker · SEAMEO SEAMOLEC: Digital Design to Improve Your CareerInternational webinar
Pitch presenter · Immersive Taste Experience, IDBM Impact GalaHelsinki
Award-winning collaborative project · Ekraf Design Festival 2025Recognition
Most Favorite Participant · Conference of Design GraduatesSemarang

Let’s make it happen

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