CHALLENGE
A festive, collectible campaign without losing Gotham’s fashion-forward identity.
The brief called for seasonal energy without relying on conventional holiday imagery.
APPROACH
An explorable illustration world filled with hidden stories and visual jokes.
I coordinated illustrators, motion designers, and creative stakeholders across multiple time zones into one consistent visual language.
OUTCOME
A flexible campaign system spanning storefronts, merchandise, animation, and social content.
The work was strongly appreciated by the client and Design Pickle team, then highlighted during the company’s quarterly meeting.