CHALLENGE
Give the product the right visual appeal for its travel-oriented male audience.
The packaging also needed to reveal the soaps’ distinctive texture and natural scent.
APPROACH
Three directions explored adventure, eco-friendliness, and a treasure-like character.
The selected system uses ingredient-based textures, patterns, and colour coding on recyclable materials.
OUTCOME
Collectible packaging turns the product range into a world-map puzzle.
Each variant contributes a piece, strengthening the adventurous theme while differentiating the soaps clearly.