CHALLENGE
Unify a divergent community spanning cultures, languages, and institutional contexts.
The identity needed to feel shared without simplifying the network’s diversity.
APPROACH
Online whiteboarding sessions translated member perspectives into a fluid, modular system.
Insights from Europe, Asia-Pacific, the Americas, and the Middle East shaped the identity around fluidity, experimentation, modularity, and boldness.
OUTCOME
A unified identity extended across web design, infographics, and motion graphics.
The system introduced shared typography, colours, icons, and brand shapes while preserving continuity with the previous identity.