Design Factory Global Network – Deden Fathurrahman

Design Factory Global Network

Rebranding a global network through borderless collaboration and active listening.

Project Design Factory Global Network

Overview An evolutionary visual identity for a network connecting more than 35 institutions across continents.

Disciplines Branding, web, motion graphics

Year 2022–2024

CHALLENGE

Creating one identity for a network that speaks in many voices.

Design Factory Global Network connects more than 35 institutions across continents. Unifying its different languages and cultures required borderless collaboration, active listening, and enough flexibility for local expression.

The animated opener introduces the identity through transformation, connection, and movement—the core behaviours of a global collaborative network.

APPROACH

A collaborative, evolutionary identity built from shared values.

Online whiteboarding with members across Europe, Asia-Pacific, the Americas, and the Middle East surfaced fluidity, modularity, experimentation, and boldness. Rather than discarding the old identity, the new system evolved its circular foundation.

The opening board presents the logo foundation and shows how the new identity evolves the network’s circular heritage.

DFGN modular visual system — Modular forms translate collaboration and exchange into a flexible visual system.

DFGN typography colour and graphic language — Typography, colour, and graphic elements give many local voices a recognisable shared language.

DFGN visual identity applications — The fourth board demonstrates how the identity remains coherent while adapting across formats.

OUTCOME

A unified system that can move across media and cultures.

The identity expanded into web design, infographics, motion graphics, icons, colour palettes, typography, and new brand shapes. Every touchpoint now shares one recognisable language while remaining adaptable across the network.

A modular icon family extends the system into compact, practical communication.

DFGN poster mockup — The poster application uses bold scale and colour to make the network visible in public communication.

DFGN vertical banner mockup — The vertical banner demonstrates how the identity holds together in large environmental formats.

DFGN presentation slides mockup — A shared slide system gives member institutions a consistent tool for presentations and knowledge exchange.

DFGN visual identity mockup — This application shows the graphic language adapting to event and programme communication.

DFGN visual identity application — A second variation demonstrates flexibility without losing the identity’s recognisable structure.

DFGN website mockup — The digital experience turns the same system into a clear, connected interface for the global network.

DFGN sweatshirt design mockup — The designed sweatshirt shows how the identity can become a wearable expression of network membership.

DFGN environmental wall graphic — The first wall application brings the network’s relationships and visual language into a shared physical space.

DFGN environmental wall system — The second wall treatment expands the system at architectural scale while preserving clarity and rhythm.

DFGN sweatshirt worn in a real-world scene — The real photograph closes the sequence by showing the identity adopted and lived by the community it represents.