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Deden Fathurrahman

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Shape Flavour Museum

Designing flavour as an immersive, research-led museum experience.

Flavour Museum
Project Flavour Museum
Overview A sensory museum concept developed with Helsinki’s food-experience ecosystem and field research in Barcelona.
Disciplines Branding, Editorial, Service Design, Experience Design
Year 2019
Shape QUESTION

How can flavour become a designed experience?

Working with a client building Helsinki’s food-experience ecosystem, our team developed the idea of a Flavour Museum through design sprints, creative workshops, expert interviews, and field research in Barcelona.

Flavour Museum concept overview
Shape RESEARCH

Organising a complex world of sensory knowledge.

Scientific journals, sensory studies, culinary culture, and experimental food experiences were organised through a publication system based on time, source, and reliability. This research became the foundation for the museum experience.

Flavour Museum research framework
Flavour Museum publication system
Shape OUTCOME

A five-phase journey through memory, culture, emotion, and flavour.

The final experience moves through Discover, Understand, Express, Create, and Reflect. A connected tool called MagicFork helps visitors carry discoveries across the journey and make sensory interaction personal.

Flavour Museum visitor experience journey