CHALLENGE
Translate the complexity of flavour into an accessible visitor experience.
Scientific, cultural, emotional, and social perspectives needed to become one coherent journey.
APPROACH
Workshops, literature mapping, interviews, and museum observations structured the research.
A colour-coded publication system and the interactive MagicFork translated evidence into tangible touchpoints.
OUTCOME
A five-phase journey: Discover, Understand, Express, Create, and Reflect.
The concept guides visitors through flavour as memory, culture, emotion, and social interaction rather than taste alone.