CHALLENGE
Make sense of uncertain and changing relationships between religion, spirituality, and consumption.
The research needed to represent different attitudes without reducing them to a single future.
APPROACH
Hundreds of signals, scholarly sources, interviews, and megatrends were synthesized.
Persona, consumption, and trend-positioning matrices made complex qualitative and quantitative evidence legible.
OUTCOME
Three directions frame possible futures for Halal lifestyles.
The report identifies conscious consumption, spirituality and wellbeing, and sustaining religion as emerging themes.