RESEARCH
Foreseeing the future as a design material.
I collected hundreds of signals, reviewed scholarly research, and interviewed relevant participants. Qualitative and quantitative findings were then connected with megatrends and the project’s scope of uncertainty.
SENSE-MAKING
From diverse signals to clear matrices and future directions.
Food choices, spirituality, religious practice, and lifestyle values were mapped to reveal how people understand Halal and Tayyib in different ways.
OUTCOME
Three trends connecting consumption, well-being, and sustaining religion.
The report turns complex research into editorial frameworks, positioning maps, and personas that make possible futures easier to understand and use in design decisions.
