Deden Fathurrahman

Logo
Shape My Cham tongue

Reimagining cultural memory through contemporary visual storytelling.

My Cham tongue
Project My Cham tongue
Overview A cookbook and cultural platform blending food, migration, memory, illustration, and Islamic visual traditions.
Disciplines Editorial, illustration, calligraphy, art direction
Year 2025
Shape CHALLENGE

Present an underrepresented culture authentically without making it feel distant or overly archival.

The publication needed to connect Cham heritage with younger and international audiences.
Shape APPROACH

Contemporary editorial layouts meet risograph-inspired illustration and Cham Jawi Arabic calligraphy.

Photography, ornamentation, typography, and archival storytelling were directed as one cohesive system.
Shape OUTCOME

Cultural documentation transformed into an inclusive, emotionally resonant experience.

The project received positive responses from Cham and Muslim communities as well as broader readers, and was presented through a book signing and exhibition in Seattle.
My Cham tongue