CHALLENGE
Create an identity for a type of attraction that had no direct precedent in Indonesia.
The experience needed to communicate calm, nature, and the distinctiveness of the setting.
APPROACH
Desk research, observation, and mind mapping centred the identity on rare indigenous orchids.
Papuan orchid references and the atmosphere of the pine forest informed the visual direction.
OUTCOME
An early identity for what became a highly recognisable Bandung destination.
The project shows how place branding can help an emerging attraction build a memorable public presence.