CHALLENGE
Creating an identity for an orchid park unlike anything that existed locally.
The project aimed to translate the tranquillity of a pine forest into a cohesive brand, illustration, and digital experience for a newly built destination in Bandung.
APPROACH
Rooting the experience in landscape and indigenous orchids.
Desk research, observation, and mind mapping focused the narrative on rare orchids from Papua. The visual system balances the calm of the forest with an approachable character and digital story.
OUTCOME
A distinctive destination brand that grew with the place.
Character design, identity applications, and environmental cues helped make the park recognisable and welcoming. The destination later became one of Bandung’s most popular and photographed tourist attractions.
