QUESTION
What might a national postal service become in a fast-changing world?
The project looked beyond conventional delivery and asked how Posti could support everyday life—from grocery shopping to business mail and emerging logistics.
APPROACH
Future forecasting translated into specific user experiences.
Signals and changing behaviours were shaped into plausible service scenarios for people with different needs, making distant possibilities tangible enough to discuss and design.
OUTCOME
A set of new product features for the future of OmaPosti.
The concepts illustrate how a familiar postal service could evolve through grocery support, drone stations, and more adaptive delivery experiences while remaining useful in daily life.