BEGINNING
A pitch deck opened the door to a wider brand transformation.
The collaboration began with Resistomap’s presentation, which received the best-design award at Helsinki’s InnoFrugal pitching competition in May 2019.
APPROACH
A fluid, friendly identity inspired by DNA.
The visual language translates the character of DNA into soft movement, scientific credibility, and approachability for a Helsinki biotechnology startup.
OUTCOME
One concept transformed the company’s visual tools.
The system expanded across media, promotion, web, and communication materials. The client valued how the clearer identity supported growth and helped the company build stronger networks.
