CHALLENGE
Make complex biotechnology feel credible, approachable, and distinctive.
The company needed a consistent visual language across investor, marketing, and digital touchpoints.
APPROACH
DNA characteristics inspired a fluid system of forms, colours, and visual movement.
The concept was applied across pitching slides, promotional materials, and the company website.
OUTCOME
A transformed communication toolkit supporting growth and network-building.
The collaboration began with pitch slides recognised as best design at Helsinki’s InnoFrugal competition in May 2019.